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g e s o n d e r t e A n k n d i g u n g z u v e r n d e r n , z u e r g n z e n , z u l s c h e n o d e r d i e
V e r f f e n t l i c h u n g z e i t w e i s e o d e r e n d g l t i g e i n z u s t e l l e n .
2 W e r b e a u f t r g e
D e r I n s e r e n t h a f t e t a u s s c h l i e l i c h s e l b s t f r d e n I n h a l t s e i n e s
W e r b e a u f t r a g e s s o w i e i n t e g r i e r t e r L i n k s . E i n e s p e z i e l l e P r f u n g a u f
i n h a l t l i c h e R i c h t i g k e i t u n d R e c h t m i g k e i t k a n n v o n w i s s e n s W e r t n i c h t
z u g e s i c h e r t w e r d e n . W i s s e n s W e r t i s t b e r e c h t i g t , W e r b e a u f t r g e
a b z u l e h n e n , i n s b e s o n d e r e b e i V e r s t e n g e g e n G e s e t z e , g e g e n R e c h t e
D r i t t e r , g e g e n d i e g u t e n S i t t e n o d e r b e i J u g e n d g e f h r d e n d e m I n h a l t . I n
d i e s e n F l l e n k a n n w i s s e n s W e r t d i e W e r b u n g j e d e r z e i t o h n e A n k n d i g u n g
a u s d e n W e b s i t e s e n t f e r n e n .
D e r I n s e r e n t h a t d i e F u n k t i o n s f h i g k e i t u n d j e d e r z e i t i g e V e r f g b a r k e i t
s e i n e s E - M a i l - K o n t o s s i c h e r z u s t e l l e n u n d w i s s e n s W e r t b e r e t w a i g e
S t r u n g e n z u i n f o r m i e r e n , f a l l s e i n e W e i t e r l e i t u n g d e r A n f r a g e n v o n i h m
g e w n s c h t w i r d .
3 V e r w e i s e u n d L i n k s
M i t U r t e i l v o m 1 2 . M a i 1 9 9 8 - 3 1 2 O 8 5 / 9 8 - " H a f t u n g f r L i n k s " h a t d a s
L a n d g e r i c h t H a m b u r g e n t s c h i e d e n , d a s s m a n d u r c h d i e A n b r i n g u n g e i n e s
L i n k s d i e I n h a l t e d e r g e l i n k t e n S e i t e g g f . m i t z u v e r a n t w o r t e n h a t . D i e s
k a n n n u r d a d u r c h v e r h i n d e r t w e r d e n , d a s s m a n s i c h a u s d r c k l i c h v o n
d i e s e n I n h a l t e n d i s t a n z i e r t .
H i e r m i t d i s t a n z i e r e n w i r u n s a u s d r c k l i c h v o n a l l e n I n h a l t e n a l l e r
g e l i n k t e n S e i t e n a u f u n s e r e r I n t e r n e t p r s e n z u n d m a c h e n u n s d i e s e
I n h a l t e n i c h t z u e i g e n . D i e s e E r k l r u n g g i l t f r a l l e a u f u n s e r e r
I n t e r n e t p r s e n z p u b l i z i e r t e n L i n k s u n d f r a l l e I n h a l t e d e r S e i t e n , z u
d e n e n d i e b e i u n s v e r f f e n t l i c h t e n B a n n e r u n d L i n k s f h r e n .
4 U r h e b e r - , K e n n z e i c h e n - u n d M a r k e n r e c h t e
D a s C o p y r i g h t f r v e r f f e n t l i c h t e , v o n w i s s e n s W e r t o d e r d e s s e n N u t z e r
e r s t e l l t e O b j e k t e b l e i b t a l l e i n b e i d e m H e r a u s g e b e r d e r W e b s i t e s . E i n e
V e r v i e l f l t i g u n g o d e r V e r w e n d u n g s o l c h e r G r a f i k e n , T o n d o k u m e n t e ,
V i d e o s e q u e n z e n u n d T e x t e i n a n d e r e n e l e k t r o n i s c h e n o d e r g e d r u c k t e n
P u b l i k a t i o n e n i s t o h n e a u s d r c k l i c h e Z u s t i m m u n g v o n w i s s e n s W e r t n i c h t
g e s t a t t e t .
D i e s g i l t a u c h f r a l l e d i e W e b s i t e s a u s m a c h e n d e n u r h e b e r r e c h t l i c h e n
W e r k e w i e G r a f i k e n , L a y o u t , F a r b g e s t a l t u n g , E i n b i n d u n g d e r G r a f i k e n i n
d a s g e s a m t e L a y o u t , C o m p u t e r b i l d e r , L o g o s , W e b d e s i g n o d e r s o n s t i g e
g e s t a l t e r i s c h e E l e m e n t e s o w i e a n d e n W e b s i t e s a l s D a t e n b a n k w e r k u n d a l s
D a t e n b a n k . D i e k o m m e r z i e l l e N u t z u n g d e r D a t e n , w i e z u m B e i s p i e l z u m
A u f b a u e i g e n e r S u c h s y s t e m e u n d D i e n s t e b z w . V e r z e i c h n i s s e j e g l i c h e r A r t
i s t u n t e r s a g t . A u e r d e m i s t d a s a u t o m a t i s c h e A u s l e s e n v o n D a t e n d u r c h
S o f t w a r e s t r i k t u n t e r s a g t .
A l l e i n n e r h a l b d e s I n t e r n e t a n g e b o t e s g e n a n n t e n u n d g g f . d u r c h D r i t t e
g e s c h t z t e n M a r k e n - u n d W a r e n z e i c h e n u n t e r l i e g e n d e n B e s t i m m u n g e n d e s
j e w e i l s g l t i g e n K e n n z e i c h e n r e c h t s u n d d e n B e s i t z r e c h t e n d e r j e w e i l i g e n
e i n g e t r a g e n e n E i g e n t m e r . A l l e i n a u f g r u n d d e r b l o e n N e n n u n g i s t n i c h t
d e r S c h l u s s z u z i e h e n , d a s s M a r k e n z e i c h e n n i c h t d u r c h R e c h t e D r i t t e r
g e s c h t z t s i n d !
5 G e w h r l e i s t u n g
W i s s e n s W e r t b e r n i m m t k e i n e r l e i G e w h r l e i s t u n g f r d i e u n u n t e r b r o c h e n e
V e r f g b a r k e i t i h r e s I n t e r n e t a n g e b o t e s . S i e h a t i n s b e s o n d e r e k e i n e r l e i
E i n f l u s s a u f t e c h n i s c h e S t r u n g e n b e i P r o v i d e r n , L e i t u n g s d i e n s t e n o d e r
i n F l l e n h h e r e r G e w a l t .
6 H a f t u n g
G e g e n w i s s e n s W e r t g e r i c h t e t e S c h a d e n e r s a t z a n s p r c h e s i n d u n a b h n g i g v o n
d e r A r t d e r P f l i c h t v e r l e t z u n g , e i n s c h l i e l i c h u n e r l a u b t e r H a n d l u n g
a u s g e s c h l o s s e n , s o w e i t h i e r n i c h t v o r s t z l i c h o d e r g r o b f a h r l s s i g
g e h a n d e l t w u r d e . B e i V e r l e t z u n g w e s e n t l i c h e r V e r t r a g s p f l i c h t e n h a f t e t
w i s s e n s W e r t f r j e d e F a h r l s s i g k e i t , j e d o c h n u r b i s z u r H h e d e s
v o r h e r s e h b a r e n S c h a d e n s . S o w e i t d i e H a f t u n g a u s g e s c h l o s s e n o d e r
b e s c h r n k t i s t , g i l t d i e s a u c h f r d i e A n g e s t e l l t e n , A r b e i t n e h m e r ,
V e r t r e t e r u n d E r f l l u n g s g e h i l f e n v o n w i s s e n s W e r t .
7 D a t e n s c h u t z
P e r s o n e n b e z o g e n e D a t e n , d i e b e r F o r m u l a r e v o n w i s s e n s W e r t a n d a s
U n t e r n e h m e n b e r m i t t e l t w u r d e n , w e r d e n n i c h t o h n e a u s d r c k l i c h e s
E i n v e r s t n d n i s a n D r i t t e w e i t e r g e g e b e n . W i s s e n s W e r t g i b t I n s e r e n t e n o d e r
s o n s t i g e n K u n d e n K o n t a k t e u n d p e r s n l i c h e D a t e n b e r I n s e r e n t e n o d e r
s o n s t i g e K u n d e n n u r d a n n b e k a n n t , w e n n s i e h i e r z u g e s e t z l i c h
v e r p f l i c h t e t i s t . F r i n f f e n t l i c h e n B e r e i c h w i e F o r e n o d e r C h a t s
b e r m i t t e l t e D a t e n u n d A n g a b e n i s t d e r N u t z e r s e l b s t v e r a n t w o r t l i c h .
8 P f l i c h t e n b e i d e r N u t z u n g f f e n t l i c h e r B e r e i c h e
f f e n t l i c h e B e r e i c h e s i n d g e k e n n z e i c h n e t d u r c h d i e M g l i c h k e i t f r
N u t z e r A n g a b e n u n d I n h a l t e a u f d e r W e b s i t e f r A n d e r e l e s b a r z u
h i n t e r l a s s e n . D a z u g e h r e n z . B . F o r e n u n d C h a t s . B e i t r g e i n
f f e n t l i c h e n B e r e i c h e n d r f e n n i c h t g e g e n g e s e t z l i c h e V e r b o t e , d i e g u t e n
S i t t e n u n d R e c h t e D r i t t e r v e r s t o e n .
W i s s e n s W e r t b e h l t s i c h a u s d r c k l i c h v o r , B e i t r g e , d i e d i e s e R e g e l n
v e r l e t z e n , z u e n t f e r n e n u n d d e n Z u g a n g z u d e n W e b s i t e s f r d e n
e n t s p r e c h e n d e n N u t z e r z e i t w e i l i g o d e r a u f D a u e r z u s p e r r e n .
N u t z e r / A u t o r e n h a f t e n f r I h r e B e i t r g e p e r s n l i c h s o w o h l s t r a f - a l s
a u c h .
M i t d e r B e r e i t s t e l l u n g v o n B e i t r g e n i n f f e n t l i c h e n B e r e i c h e n e r k l r t
s i c h d e r N u t z e r s t i l l s c h w e i g e n d a z u b e r e i t , w i s s e n s W e r t v o n a l l e n
e t w a i g e n A n s p r c h e n D r i t t e r f r e i z u s t e l l e n , w i e D a t e n s c h u t z - , U r h e b e r -
u n d W e t t b e w e r b s r e c h t s v e r l e t z u n g e n o d e r i n h a l t l i c h e F e h l e r d e r B e i t r g e .
9 E i n t r g e i n V e r z e i c h n i s s e d e r W e b s i t e s
T r a g e n s i c h P e r s o n e n o d e r U n t e r n e h m e n i n f f e n t l i c h e V e r z e i c h n i s s e d e r
W e b s i t e s e i n o d e r s t e l l e n s i e d e t a i l l i e r t e P r o f i l e z u r V e r f g u n g ,
b e r e c h t i g t d i e s w i s s e n s W e r t z u r V e r f f e n t l i c h u n g d e r I n f o r m a t i o n e n i n
i h r e n v e r s c h i e d e n e n P u b l i k a t i o n e n . D i e E i n t r a g u n g k a n n d a b e i b e r
F o r m u l a r e a u f d e r W e b s i t e o d e r d u r c h K o n t a k t z u m B e t r e i b e r , z . B . p e r
E - M a i l , e r f o l g e n .
W i s s e n s W e r t b e h l t s i c h v o r , E i n t r g e n a c h b e r p r f u n g v o n d e r
V e r f f e n t l i c h u n g a u s z u s c h l i e e n . E i n A n s p r u c h a u f E i n t r a g u n g b e s t e h t
n i c h t . D i e e i n t r a g e n d e P e r s o n o d e r d a s U n t e r n e h m e n r u m e n w i s s e n s W e r t
d a s u n e i n g e s c h r n k t e N u t z u n g s r e c h t a n d e n m i t d e m E i n t r a g v e r b u n d e n e n
I n f o r m a t i o n e n e i n .
1 0 n d e r u n g d e r A G B
W i s s e n s W e r t b e h l t s i c h d a s R e c h t v o r , d i e s e A G B z u n d e r n u n d a u f
d i e s e r W e b s i t e z u p r s e n t i e r e n . A u t h e n t i f i z i e r t e N u t z e r
r e g i s t r i e r u n g s p f l i c h t i g e r A n g e b o t e w e r d e n b e r d i e n d e r u n g e n p e r E - M a i l
i n f o r m i e r t . E r h e b t d e r N u t z e r k e i n e n E i n s p r u c h i n n e r h a l b v o n v i e r z e h n
T a g e n n a c h Z u s t e l l u n g d e r E - M a i l , s o g r e i f e n a u t o m a t i s c h d i e n e u e n
K o n d i t i o n e n d e r A G B .
1 1 S a l v a t o r i s c h e K l a u s e l , E r f l l u n g s o r t , G e r i c h t s s t a n d
S o f e r n T e i l e o d e r e i n z e l n e F o r m u l i e r u n g e n d i e s e s T e x t e s d e r g e l t e n d e n
R e c h t s l a g e n i c h t , n i c h t m e h r o d e r n i c h t v o l l s t n d i g e n t s p r e c h e n s o l l t e n ,
b l e i b e n d i e b r i g e n T e i l e d e s D o k u m e n t e s i n i h r e m I n h a l t u n d i h r e r
G l t i g k e i t d a v o n u n b e r h r t . A n s t e l l e d e r u n w i r k s a m e n B e s t i m m u n g e n t r i t t
a u t o m a t i s c h e i n e E r s a t z r e g e l u n g , d i e d e m m i t d e n u n w i r k s a m e n
B e s t i m m u n g e n a n g e s t r e b t e n Z w e c k m g l i c h s t n a h e k o m m t .
E r f l l u n g s o r t u n d G e r i c h t s s t a n d f r b e i d e V e r t r a g s p a r t e i e n i s t - s o w e i t
g e s e t z l i c h n i c h t a n d e r s g e r e g e l t d e r F i r m e n s i t z d e r B a r t h C o n s u l t i n g
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